Outdoor screens
Outdoor LED screens and billboards, approved and installed.
Road facing LED, pylon screens and static panels for centres and other sites with traffic going past. We check the site, take it through council and road authority approval, install it, and find the media partner to sell it.
- 10 seconds
- Shortest dwell time near a main road in NSW and Queensland
- 350 cd/m²
- Night brightness cap in NSW, outside low light areas
- 500 metres
- How far from a WA state road Main Roads approval reaches
- 0.1 seconds
- Longest change between ads in NSW
Nextage assesses, approves, supplies and installs outdoor digital and static advertising signs for Australian property owners, including road facing LED screens and static billboard panels. An outdoor digital sign needs council approval, and near a main road the state road authority has a say as well. Nextage prepares and lodges the applications, then selects and negotiates with the media partner that sells the space.
Formats
Three ways to face the road
Road facing LED
A digital face on a wall, pole or structure, seen from the road. Dwell time, brightness and transitions are set by the approval.
Pylon screens
An LED panel built into, or added to, the centre's pylon sign beside the tenant names.
Static panels
Printed faces, where digital is not approved or the traffic does not justify a screen.
Site check
What decides whether a site is worth it
Traffic and speed
The speed limit sets the minimum time each ad must stay up, in every state below.
Sight line
How long an approaching driver can see it. Main Roads in Western Australia requires at least 6 seconds of visibility.
Traffic lights
In Western Australia, a digital sign within 100 metres of a signal brings Main Roads in, on any road.
Neighbours
Homes nearby can put the site in a stricter brightness zone.
Power
An LED face needs supply at the spot, and sometimes a switchboard upgrade.
Structure
The wall, pylon or pole has to be engineered for the face.
Dwell time
How long each ad must stay up
The minimum time per ad for a digital sign near a main road. The table below has the detail and the rules around it.
Approvals by state
The rules that decide an outdoor digital sign
Read from each state's own documents on 16 October 2026. The road authority rules apply near main roads; council rules apply everywhere.
| State | Who approves | Minimum time each ad stays up | Night brightness | Video and transitions |
|---|---|---|---|---|
| New South Wales | Council, against the Transport Corridor Outdoor Advertising and Signage Guidelines within 250 metres of, and visible from, a classified road. Transport for NSW must agree for signs of 20 m² or more, or higher than 8 metres. | 10 seconds where the limit is under 80 km/h; 25 seconds at 80 km/h and over | 350 cd/m², or 200 cd/m² in low light areas | No video or animation facing the road; change in 0.1 seconds or less |
| Western Australia | Local government planning approval, plus Main Roads within 500 metres of, and visible from, a state road. Main Roads approval is recommended within 100 metres of traffic signals on any road. | Worked out per site from speed, setback and crash risk: 10 to 80 seconds in the policy table | Set by the AS/NZS 4282 lighting zone: 350 cd/m² in town centres, 250 cd/m² in suburban shopping strips | No animation where a driver can see it, except case by case in 40 km/h areas; change within 100 milliseconds |
| Queensland | Council advertising device approval, plus Transport and Main Roads criteria for signs on private land seen from a state controlled road. | 10 seconds under 80 km/h; 15 seconds at 80 km/h and over; 25 seconds seen from a motorway | Follows ambient light: 150 cd/m² at 0 to 10 lux | No video or moving images; change in under 0.5 seconds, no blank screen |
| Victoria | A council planning permit under Clause 52.05: in a commercial area every electronic sign needs one. Within 60 metres of a declared freeway or arterial road the application is referred to the Head, Transport for Victoria. | No fixed figure: the application states the dwell and change time, and the permit sets it | 350 cd/m² in town centres and commercial areas, 250 cd/m² in suburbs, 150 cd/m² in low light areas | No fixed rule: assessed on referral, case by case |
In Victoria a major promotion sign permit expires 15 years after issue unless the permit sets another date between 10 and 25 years. South Australia, Tasmania, the ACT and the Northern Territory have their own rules, and we check them for the site.
How it runs
From site check to switched on
Site check
Traffic, sight lines, distance to signals, neighbours and power.
Siting
Where the face goes, and whether it is digital or static.
Engineering and power
The structure engineered for the face; supply checked and run by licensed electricians.
Approvals
The council application, and the road authority where the site needs it.
Build
Installed and commissioned, at night where the site trades.
Media partner
We select and negotiate with the network that sells the space.
Run it
Monitoring and faults. In Queensland, a log of dwell time, brightness, errors and transitions is kept for at least a year.
FAQ
About outdoor screens
Do we need approval for an outdoor LED screen?
Yes. Council approval is needed, and near a main road the state road authority has a say as well. We prepare and lodge the applications.
How long must each ad stay on an outdoor screen?
It depends on the state and the road. Near a classified road in NSW, at least 10 seconds where the limit is under 80 km/h and 25 seconds above it. In Queensland, 10, 15 or 25 seconds by road type. In Western Australia, Main Roads works it out per site, from 10 to 80 seconds. In Victoria the application states it and the permit sets it.
Can an outdoor screen show video?
Not where drivers can see it, in NSW, Queensland or Western Australia. Western Australia allows it case by case in 40 km/h areas.
Who pays for an outdoor screen?
The owner, or a media operator that funds it in return for the advertising rights. Both are set out on our commercial models page.
Further reading
Guides
Signage
Do you need council approval to change a shop sign?
When a shop sign needs approval in NSW, Victoria and Queensland: illumination limits, heritage overlays, Brisbane's annual fee and fleet staging.
Read the guide
Screens & media
When should you start on a screen media agreement renewal?
Plan a centre screen media agreement renewal a year out: the notice date, seven terms to read, renew or tender, and 12 to 14 weeks for new hardware.
Read the guideSources, checked 16 Oct 2026: NSW Department of Planning and Environment: Transport Corridor Outdoor Advertising and Signage Guidelines, November 2017; Main Roads Western Australia: Policy and Assessment Guidelines for Digital Advertising Signs, August 2025; Transport and Main Roads Queensland: Roadside Advertising Manual, Edition 4, Technical Volume, December 2022; Victoria Planning Provisions: Clause 52.05 Signs (as published in each planning scheme); Department of Transport and Planning: Requirements and Guidelines for Illuminated Outdoor Advertising Signage, 4 October 2023
A site with traffic going past?
Send us the address. We will check what it can carry.