Media partner selection
Choosing a media network for your centres.
We run the selection for the owner: a brief, offers from the networks that suit the sites, a term by term comparison, and the negotiation with the one you choose. We also supply and install the screens alongside whichever network wins.
- 40 years
- In the industry
- 8
- Terms compared in every offer
- 7
- Steps from site walk to signature
- Never
- A bidder in the tender
Nextage runs media partner selection for Australian shopping centre owners, by competitive tender where the portfolio suits one. Nextage writes the brief, invites the networks, compares their offers clause by clause and negotiates for the owner. Nextage does not sell advertising, so it never bids. The people who run this work have 40 years in the industry.
The market
Who sells centre screen advertising
The networks
oOh!media, Shopper, Val Morgan Outdoor (VMO) and QMS sell centre screen advertising in Australia. Shopper has been part of Woolworths, through Cartology, since 2022. Naming them is not a partnership with any of them.
In house
Some of the largest centre owners sell the advertising on their own screens themselves.
Tenders happen
Owners do put media rights to competitive tender; centre tenders were reported in 2026.
Your side
Whichever network holds, or wants, your screens, we sit on your side of the table.
How it runs
From site walk to signed agreement
The same order every time, so nothing is negotiated on a screen that does not work.
Walk the sites
What is installed, what is possible, and where the traffic is.
Write the brief
Sites, zones, formats, approvals, and what you want from the deal: fee, share, term.
Invite offers
From the networks that sell in centres like yours.
Compare
Every offer, term by term, in one table you can read.
Negotiate
With the network you choose. Nothing is signed without your sign off.
Install
Network funded screens go in to the network's specification. Owner funded screens we supply, install and commission.
Review
Reports checked against the agreement, and the rollover date in the diary well ahead.
The comparison
What we compare in each offer
| Item | What we ask each network |
|---|---|
| Payment | Fee, share or both, and how each moves over the term |
| Funding | Who buys the screens, and who owns them |
| Coverage | Which sites, zones and formats are included, and whether exclusivity reaches car parks and outdoor signs |
| Term | Length, rollover, notice and exit |
| Reporting | Revenue and proof of play reports, how often, and whether you can check them |
| Audience | How the network measures and reports the audience at your sites |
| Downtime | What happens to payments while a screen is dark, and who fixes it by when |
| End of term | Removal of the hardware, and the make good |
Hardware alongside any network
We supply the screens, whoever sells them
Where you own the screens, we supply, install and commission them to the specification the winning network needs, then keep them running.
- Remote monitoring of brightness, temperature and power, with faults emailed automatically
- Spares held for boards and panels
- A 3 year warranty on quoted hardware
- 12 to 14 weeks from order for new hardware
When a tender suits
Three situations where it pays to compare
- Several sites you want on one agreement, or a portfolio being put together.
- An agreement coming up for renewal, so the current network has to compete to keep it.
- New screens going in, while the funding model is still open.
FAQ
About choosing a media partner
Do you bid in the tender?
No. Nextage does not sell advertising, so it never competes with the networks it invites.
Can you step in when an agreement is already in place?
Yes. We read the current agreement, fix any dark screens first, and plan the selection around the rollover date. New hardware takes 12 to 14 weeks, so we start well ahead.
Who makes the decision?
You do. We compare and recommend; the owner chooses and signs.
Do you also supply the screens?
Yes, where you own them. Where the network funds them, it installs its own hardware and we check the installation against the agreement.
Media rights coming up?
Tell us the sites and the renewal date. We will start from there.