We supply, install and manage advertising screens in Australian shopping centres, choose the media network with you, and negotiate the deal it signs.
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The right screen for the spot.
LED over the atrium, kiosks outside, slimline screens indoors.
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Installed overnight.
Engineered mounts, night works and commissioning, so the centre keeps trading.
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The screen reports its own faults.
Brightness, temperature and power are monitored, and faults are emailed automatically.
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Fixed, not forwarded.
Spare boards and panels on hand, and technicians cleared to work on site.
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Your media deal, read properly.
Rate, term and revenue share checked and negotiated with the network for you.
What we do
Nextage supplies, installs and manages digital advertising screens in Australian shopping centres as the owner's representative. Nextage also selects the media network that sells the advertising, by tender where the portfolio suits one, negotiates the agreement for the owner, and takes outdoor screens through council and road authority approval. Nextage does not sell media inventory or produce screen content. The people who run this work have 40 years in the industry.
01
We choose the screen with centre management, order it, and coordinate the mounting, power, data and commissioning.
02
Faults are triaged, spares are held for boards and panels, and induction ready techs attend. Every visit is logged against the screen.
03
We run the selection of a media network, by tender where it suits, then negotiate the rate, term and revenue share with you.
Who does what
The jobs an owner lists when they want screens and a media partner, and who does each one.
| Job | Who does it |
|---|---|
| Walk the sites and say which spots and formats are worth it | Nextage |
| Plan where each screen goes: car park, entrance, mall or retailer | Nextage |
| Council approval, and road authority approval for screens seen from a main road | Nextage |
| Supply, mount, power, data and commissioning | Nextage, with licensed electricians for the power |
| Choose the media network, by tender where it suits | Nextage runs it, you decide |
| Negotiate the rate, term and revenue share | Nextage, for you |
| Sell the advertising and book campaigns | The media network |
| Make the ads | The advertiser or the network |
| Keep the screens running: monitoring, faults, spares | Nextage |
| Check revenue and proof of play reports against the agreement | Nextage |
We do not sell advertising, so we never sit on both sides of the deal.
How the deal is paid
| Model | Who pays for the screens | What you receive | What to check |
|---|---|---|---|
| Network funded | The network buys, installs and owns the screens | A fee, a share of revenue, or both | Term, exclusivity, and who removes the screens at the end |
| Owner funded | You buy and own the screens | A share of revenue, sometimes with a fee | Who pays for repairs, and what happens to payments while a screen is dark |
| Fixed fee | Either | A set amount, whatever is sold | How the fee moves over the term |
| Revenue share | Either | A percentage of what the network sells | Gross or net, and what is deducted before your share is counted |
| Fee plus share | Either | A base fee with a share of revenue on top | How each part is worked out and reported |
Each model, and the questions to settle before signing, are on the commercial models page.
Screen types
We specify the screen to the spot it has to work in. These are the four formats we supply most, with the numbers from our own quotes.
Double sided LED hung from the ceiling or fixed to structure over atriums, voids and main entrances, built from cabinets to suit the space.
Portrait screens for plazas, forecourts and open car parks, built for direct sun and weather.
The same outdoor rated kiosk placed where people arrive: under a canopy, at a centre entrance or beside a drop off zone.
Slimline screens for malls, food courts and undercover car parks, where footprint matters more than brightness.
Brightness, temperature, humidity, power supply voltage and the controller cards are checked from the screen itself, and faults are emailed automatically.
Engineering for the screen and its mounting, night works so the centre keeps trading, and commissioning on site.
Typically 12 to 14 weeks from order for new hardware, so a rollover date needs planning well ahead.
Quoted hardware carries a 3 year warranty, with spares held for boards and panels.
Road facing LED, pylon screens and static panels, where the site and the approvals allow them. An outdoor digital sign needs council approval, near a main road the state road authority has a say as well, and the rules on dwell time, night brightness and animation change by state. Outdoor screens and the approval rules by state.
The media deal
Most centre screens are handed to a media network on a long agreement and then left alone. These are the terms we go through with you before anything is negotiated.
The networks selling centre screen advertising in Australia include oOh!media, Shopper Media, Val Morgan Outdoor (VMO) and QMS. Whichever one holds, or wants, your screens, we sit on your side of the table.
| Term | What we look at |
|---|---|
| Fee or revenue share | Whether you are paid a fixed fee, a share of revenue, or both, and how that moves over the term. |
| How the share is worked out | Whether it is calculated on gross or net revenue, and what the network deducts before your share is counted. |
| Term and rollover | The end date, the notice period, and whether the agreement renews itself if nobody acts. |
| Reporting | Which revenue and proof of play reports you receive, how often, and whether you can check them. |
| Screen downtime | What happens to payments while a screen is dark, and who has to fix it and by when. |
| Repairs, power and data | Who pays for each, and who holds the spare parts. |
| End of term | Who owns the hardware, who removes it, and what make good applies to the site. |
We do not promise a number. We tell you what the agreement says, where it is out of step with how the screens are actually used, and what we would ask for.
How it runs
The hardware and the agreement are handled by the same people, in the same order, so nothing is negotiated on a screen that does not work.
What is installed, where, what condition it is in, and who holds the licence.
Every clause above, checked against how the screens actually perform.
A dark or faulty screen weakens any negotiation, so faults get closed out early.
With the media network, for you. Nothing is agreed without your sign off.
Reports checked against the contract, and the rollover date in the diary well ahead.
Locations
A screen in the car park and a screen at the retailer are not doing the same work. We choose where each screen goes based on where the shopper actually is.
Awareness. First contact, before the shopper is inside. The job is simply to register.
Disrupt & direct. The shopper is moving with intent. The job is to interrupt it and point somewhere.
Enticement. Browsing and undecided. The job is to make an unplanned option attractive.
Choice / drive to purchase. At the point of decision. The job is to convert a considered choice.
Further reading
Screens & media
Why centre digital screens stay dark, who owns the fault between centre, media operator and licence holder, and what a working aftercare path needs.
Read the guide
Screens & media Composite example
A composite worked example of fixing dark patches on a shopping centre LED screen: triage, sourcing matched modules, inducted access and written close out.
Read the exampleSpecification, installation coordination and standing aftercare for centre screens sits with the digital screens and retail media service line. Same team, same phone number.
FAQ
No. Nextage specifies, installs and operates screen hardware as owner's representative, and negotiates the commercial terms with the media network on the client's behalf. Selling the media inventory itself is the media network's business, not ours.
Yes. If a media network already handles the advertising on your screens, we go through the agreement with you, rate, term, revenue share and what happens at rollover, and negotiate from there. We also check the reporting you receive against what the contract says.
No. Nextage looks after the screen hardware and the media deal around it. What plays on the screen is your media network's job, or your own marketing team's.
Yes. We write the brief, put it to the networks that suit your sites, compare the offers term by term, and negotiate with the one you choose. Where you own the screens, we supply and install them alongside whichever network wins.
That is a common model: the network buys, installs and owns the screens and pays you a fee, a share of revenue, or both. The cost moves into the agreement instead, usually as a longer term and exclusivity. We set it against an owner funded option before you choose.
Yes. Council approval is needed, and near a main road the state road authority has a say as well: Main Roads in Western Australia, Transport and Main Roads in Queensland, and Transport for NSW for larger signs. We prepare and lodge the applications. The rules by state are on our outdoor screens page.
Use the enquiry form and choose "Digital screens and retail media assets", or call 1300 075 075. Screen ownership, aftercare and the media deal are the one conversation.
Each conversation starts the same way. Tell us what you have.
