We supply, install and manage advertising screens in Australian shopping centres, and negotiate with the media network that sells the space on them.
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The right screen for the spot.
LED over the atrium, kiosks outside, slimline screens indoors.
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Installed overnight.
Engineered mounts, night works and commissioning, so the centre keeps trading.
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The screen reports its own faults.
Brightness, temperature and power are monitored, and faults are emailed automatically.
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Fixed, not forwarded.
Spare boards and panels on hand, and technicians cleared to work on site.
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Your media deal, read properly.
Rate, term and revenue share checked and negotiated with the network for you.
What we do
Nextage supplies, installs and manages digital advertising screens in Australian shopping centres as the owner's representative. Where a media network sells the advertising on those screens, Nextage also reviews and negotiates the commercial terms for the client. Nextage does not sell media inventory or produce screen content.
01
We choose the screen with centre management, order it, and coordinate the mounting, power, data and commissioning.
02
Faults are triaged, spares are held for boards and panels, and induction ready techs attend. Every visit is logged against the screen.
03
Where a media network sells the advertising, we go through the rate, term and revenue share with you, then negotiate from there.
Screen types
We specify the screen to the spot it has to work in. These are the four formats we supply most, with the numbers from our own quotes.
Double sided LED hung from the ceiling or fixed to structure over atriums, voids and main entrances, built from cabinets to suit the space.
Portrait screens for plazas, forecourts and open car parks, built for direct sun and weather.
The same outdoor rated kiosk placed where people arrive: under a canopy, at a centre entrance or beside a drop off zone.
Slimline screens for malls, food courts and undercover car parks, where footprint matters more than brightness.
Brightness, temperature, humidity, power supply voltage and the controller cards are checked from the screen itself, and faults are emailed automatically.
Engineering for the screen and its mounting, night works so the centre keeps trading, and commissioning on site.
Typically 12 to 14 weeks from order for new hardware, so a rollover date needs planning well ahead.
Quoted hardware carries a 3 year warranty, with spares held for boards and panels.
The media deal
Most centre screens are handed to a media network on a long agreement and then left alone. These are the terms we go through with you before anything is negotiated.
The networks selling centre screen advertising in Australia include oOh!media, Shopper Media, Val Morgan Outdoor (VMO) and QMS. Whichever one holds, or wants, your screens, we sit on your side of the table.
| Term | What we look at |
|---|---|
| Fee or revenue share | Whether you are paid a fixed fee, a share of revenue, or both, and how that moves over the term. |
| How the share is worked out | Whether it is calculated on gross or net revenue, and what the network deducts before your share is counted. |
| Term and rollover | The end date, the notice period, and whether the agreement renews itself if nobody acts. |
| Reporting | Which revenue and proof of play reports you receive, how often, and whether you can check them. |
| Screen downtime | What happens to payments while a screen is dark, and who has to fix it and by when. |
| Repairs, power and data | Who pays for each, and who holds the spare parts. |
| End of term | Who owns the hardware, who removes it, and what make good applies to the site. |
We do not promise a number. We tell you what the agreement says, where it is out of step with how the screens are actually used, and what we would ask for.
How it runs
The hardware and the agreement are handled by the same people, in the same order, so nothing is negotiated on a screen that does not work.
What is installed, where, what condition it is in, and who holds the licence.
Every clause above, checked against how the screens actually perform.
A dark or faulty screen weakens any negotiation, so faults get closed out early.
With the media network, for you. Nothing is agreed without your sign off.
Reports checked against the contract, and the rollover date in the diary well ahead.
Locations
A screen in the car park and a screen at the retailer are not doing the same work. We choose where each screen goes based on where the shopper actually is.
Awareness. First contact, before the shopper is inside. The job is simply to register.
Disrupt & direct. The shopper is moving with intent. The job is to interrupt it and point somewhere.
Enticement. Browsing and undecided. The job is to make an unplanned option attractive.
Choice / drive to purchase. At the point of decision. The job is to convert a considered choice.
Further reading
Screens & media
Why centre digital screens stay dark, who owns the fault between centre, media operator and licence holder, and what a working aftercare path needs.
Read the guide
Screens & media Composite example
A composite worked example of fixing dark patches on a shopping centre LED screen: triage, sourcing matched modules, inducted access and written close out.
Read the exampleSpecification, installation coordination and standing aftercare for centre screens sits with the digital screens and retail media service line. Same team, same phone number.
FAQ
No. Nextage specifies, installs and operates screen hardware as owner's representative, and negotiates the commercial terms with the media network on the client's behalf. Selling the media inventory itself is the media network's business, not ours.
Yes. If a media network already handles the advertising on your screens, we go through the agreement with you, rate, term, revenue share and what happens at rollover, and negotiate from there. We also check the reporting you receive against what the contract says.
No. Nextage looks after the screen hardware and the media deal around it. What plays on the screen is your media network's job, or your own marketing team's.
Use the enquiry form and choose "Digital screens and retail media assets", or call 1300 075 075. Screen ownership, aftercare and the media deal are the one conversation.
Each conversation starts the same way. Tell us what you have.
